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Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging manner, Advertising Account Planning helps students understand the job of an account planner in this contemporary moment. From data analytics to building a creative brief, this core text systematically covers the tools and skills needed to be a successful advertising account planner. Features:Teaches advertising as consumer engagement using the POEM (paid, owned and earned media) modelCovers a range of research techniques including databases, free social media monitoring tools, and customer mapping and critical analysis of adsIllustrates the strategic process that culminates in developing the creative briefIncorporates interviews from industry professionals to give a sense of the actual jobIncludes assignments, discussions and additional readings

"Argonauts of the Western Pacific" is widely regarded as a masterpiece of anthropology. Through it Malinowski became one of the best-known anthropologists in the world in the 1920's. Malinowski's reading of "The Golden Bough" introduced him to anthropology, so it is fitting that this edition is prefaced by Sir James George Frazer. COMPLETE AND UNABRIDGED: contains the full text of "Argonauts of the Western Pacific" including preface, illustrations and index.

"Argonauts of the Western Pacific" is widely regarded as a masterpiece of anthropology. Through it Malinowski became one of the best-known anthropologists in the world in the 1920's. Malinowski's reading of "The Golden Bough" introduced him to anthropology, so it is fitting that this edition is prefaced by Sir James George Frazer. COMPLETE AND UNABRIDGED: contains the full text of "Argonauts of the Western Pacific" including preface, illustrations and index.

Unread book in perfect condition.

The Western Guide to Feng Shui on Prosperity is a collection of over twenty true stories about people who have increased their prosperity using Feng Shui principles. Gathered from around the United States and Europe, these “rags to riches” tales take you into the homes and businesses of people from all walks of life who, by using the art and science of Feng Shui, solved their problems and enhanced their good fortune.

The ultimate Account-based Sales guide for the modern, digital seller. SPEAR Selling is the battle-tested process for both sales leaders and sales professionals to leverage in their pursuit for greater account-based sales results. Author Jamie Shanks has trained and advised 100's of companies on SPEAR Selling to increase sales pipeline in all types of sales functions (inside sales, field sales, customer success, channel sales). The key to account-based sales results is the focus on upfront planning that leverage key competitive differentiators, used to significantly improve account activation and opportunity creation. Combine this focus on account planning, with a relentless accountability to structured sales activity, and this account-based motion will:Increase the volume of opportunities in a territoryShorten the timeline to opportunity creation in key accountsIncrease the conversion of prospective accounts into customersSelect the right accountsPlan & Storyboard the engagement strategyEngage with a structured processActivate & educate with a Bold & Different strategy than the competitionRun or Replace (build sales pipeline with an objective framework).If you or your sales organization is running an account-centric sales motion, and you're not leveraging social proximity as a key competitive differentiator in your account selection process - you've already lost your competitive advantage. Let this book be your guide to being first, bold and different in your service of the modern, digital buyer.

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I am selling a license for LennarDigital Sylenth1 (along with the transfer of the Sylenth1 Account customer area with the personal license code - a...

This book was digitized and reprinted from the collections of the University of California Libraries. It was produced from digital images created through the libraries’ mass digitization efforts. The digital images were cleaned and prepared for printing through automated processes. Despite the cleaning process, occasional flaws may still be present that were part of the original work itself, or introduced during digitization. This book and hundreds of thousands of others can be found online in the HathiTrust Digital Library at www.hathitrust.org.